✦ Professional Development Programmes

Our Training Courses

Practical, results-driven programmes designed for professionals across the Middle East. Every course is built to deliver immediate, measurable impact in the workplace.

🎯

Category

Leadership & Management

Leadership

Advanced Leadership Skills

After this training, you will learn:

  • Leadership & the exemplary leader
  • How to build trust with your team — The Trust Factor
  • Eight methods in organisation analysis
  • Ethical Leadership
  • Influencing Skills & counselling
  • Team Building Skills
  • Delegation
  • How to deal with your boss
Coaching

Executive Coaching Guide (ECG)

After this training, you will learn:

  • Selection, analysis & understanding your team members
  • Setting objectives, KPIs and performance management
  • How to motivate your team members
  • Leadership Skills — Situational Leadership
  • Coaching Skills
  • Counselling Skills
Management

Motivating Employees

After this training, you will learn:

  • Motivation terminology & its importance
  • How to diagnose demotivated employees
  • Assess employee motivation levels
  • I-5 E’s model & DRIVE model
  • How to build self-motivation
  • Fredrick Herzberg motivating model
  • Discover key motivators for each team member
  • How to be assertive & motivational simultaneously
Strategy

Strategic & Operational Planning

After this training, you will learn:

  • How to plan for planning
  • Nine methods in analysis
  • Internal and external environment analysis
  • How to build the strategy
  • Setting mission, vision, KPIs & objectives
  • Building the organisational structure
  • Operational planning by SWOT analysis
Management

Change Management Skills

After this training, you will learn:

  • Definition, Iceberg model, Change Mgmt vs Planning
  • Why does most change fail?
  • Implementing change management through case study
  • Change Equation — John Kotter
  • Resisting the resistance — 12 different methods
  • D.I.C.E equation — Calculate the risk
Leadership

AI-Powered Leadership

After this training, you will learn:

  • Introduction to AI & its impact on leadership
  • AI fundamentals for leaders & AI tools
  • AI applications in management
  • Ethical considerations & challenges
  • AI for enhancing team productivity
  • Developing AI strategies for your organisation
  • AI-driven customer experience management
  • Hands-on workshop: Implementing AI solutions
📈

Category

Sales & Marketing

Sales

Tactical Selling Skills (TSS)

After this training, you will learn:

  • Modern professional sales representative skills
  • IQ vs. EQ in the selling process
  • Pre-planning & client listing — Role Play
  • Smart Body Language & Voice Skills
  • I+C+6P’s+1V model (Harvard) for low purchasing clients
  • FAB detailing — Etherington model
  • Handling objections — LATTE technique
  • Updated closing techniques
Marketing

Marketing Plan in Practice (MPP)

After this training, you will learn:

  • Marketing concepts & modern marketing
  • Marketing mix & marketing orientation
  • Marketing planning & strategic planning
  • Key marketing planning questions
  • Difference between Sales, Marketing & BD
  • Levels of strategic planning
  • Full case study applying all steps
Digital

Social Media Marketing For Business

After this training, you will learn:

  • Market research — validate your business idea
  • Social Media Marketing (Instagram, Facebook, Twitter)
  • LinkedIn Marketing — go viral & 400x your connections
  • Google AdWords — set up profitable campaigns
  • Facebook Ads — without spending a fortune
  • Google Analytics — improve with data
  • 12 major online marketing topics covered
Sales

Strategic Account Management (SAM)

After this training, you will learn:

  • What SAM is & why it’s critical
  • SAM stages & how to select your account
  • Account research, analysis & needs profiling
  • Understanding 3 key components of your value
  • The 5 Decision Roles & Six Buyer Personas
  • Measure relationship strength
  • Protecting accounts against competition
  • Employing “Big Play” strategies
Sales

Successful Negotiation Skills (SNS)

After this training, you will learn:

  • Position-based vs. interest-based negotiation
  • Dispute resolution vs. deal-making
  • Setting reservation & stretch goals, finding ZOPA
  • Use a decision tree to determine your BATNA
  • More than 12 psychological tools & traps to avoid
  • Resolve ethical issues in negotiations
  • Practised through well-prepared case studies
Service

Excellence in Customer Service

After this training, you will learn:

  • Build super-fans who buy more & refer others
  • Create a customer experience that truly delights
  • Make more money from repeat customers & referrals
  • Turn angry clients into loyal, long-term clients
  • Engage your customers in a better way
  • Make customers love you
👥

Category

HR & People

HR

Competency-Based Interviewing Skills

After this training, you will learn:

  • Clearly identify skills & qualities needed in candidates
  • Structure a recruitment & selection interview
  • Shortlist applications quickly and effectively
  • Control the interview & focus on target information
  • Powerful questioning strategies to uncover evidence
  • Using psychometric testing in interviews
  • Using AI in interviewing & selecting best candidates
HR

KPI’s & Setting Objectives

After this training, you will learn:

  • What is strategy, objective & KPI?
  • Strategy building & Balanced Scorecard (BSC)
  • KPI selection, naming, types & polarity
  • KPI documentation & follow-up
  • Competency model & KPIs
  • Performance management & KPIs
  • KPI validation & presentation
  • Most common KPIs — case study
Management

The Fundamentals of Project Management (PMP)

After this training, you will learn:

  • Core concepts of project management methodologies
  • Master project planning from initiation to closure
  • Identify, evaluate & address project risks
  • Manage and communicate with stakeholders
  • Budgeting and controlling project costs
  • Knowledge required to ace the PMP exam
💡

Category

Personal Development & Soft Skills

Skills

Creativity & Innovative Skills

After this training, you will learn:

  • Definition of creativity, innovation & invention
  • Your creativity level & creativity style
  • Fluency & originality
  • General criteria of creative people
  • What are the creativity stages?
  • Creativity machine — how to improve your creativity
  • Hands-on workshop
Skills

Problem Solving & Decision Making (PS&DM)

After this training, you will learn:

  • Methodological steps to make effective decisions
  • Updated methods: Evaluating Possibilities, The Matrix
  • Inadmissibility, Minimax, Maximax & Bayes Criterion
  • 18+ case studies on scientific rules of decision-making
Communication

Tactical Presentation Skills (TPS)

After this training, you will learn:

  • Make effective use of open body language
  • Use your voice with greater impact
  • Manage nervousness and anxiety
  • Sustain audience attention & manage energy levels
  • Handle challenging audience members
  • Make effective use of audiovisuals
  • Present with impact
Communication

Advanced Communication Skills

After this training, you will learn:

  • Understand behaviours needed for any interaction
  • Build solid relationships with people
  • Deal with difficult people effectively
  • Using empathy in an effective way
  • Updated active listening in a practical way
  • Giving effective feedback
  • Dealing with conflicts effectively
  • Get what you want through purposeful communication
Wellbeing

Stress & Anger Management In The Workplace

After this training, you will learn:

  • The Anger Episode Model — what happens when you get angry
  • How to react to stressful triggers with calm
  • 10 research-supported anger reduction techniques
  • Lifestyle changes & thinking skills for adversity
  • When to avoid vs. confront conflicts
  • How to keep your body calm in conflict
Skills

Assertiveness Skills & Dealing With Difficult Situations

After this training, you will learn:

  • Self-assessment in assertiveness
  • Passive–Aggressive scale — where do you sit?
  • What are the assertiveness obstacles?
  • Change your beliefs & prepare for change
  • Non-verbal behaviour in assertiveness
  • Robert Bolton equation for assertive content
EQ

Using Emotional Intelligence in the Workplace

After this training, you will learn:

  • The origin of emotions — IQ vs. EQ
  • Self-awareness, self-talk & assessment
  • Self-management — reframing, IDB & Wim Hof breathing
  • Managing emotions & expectations — workshops
  • Empathy & communication barriers — workshops
  • Closing & action plan
Service

Customer Care & Telephone Skills

After this training, you will learn:

  • IQ vs. EQ — beginning & positivity
  • Selecting words: “I” not “You”, avoid absolutes
  • Opening the call, managing on hold & closing
  • Dealing with different types of customers
  • Solving problems: C3 method
📊

Category

Finance & Strategy

Finance

Finance For Non-Financial Managers

After this training, you will learn:

  • Basics of financial management & double-entry journal
  • Income statement, cash flow & balance sheet
  • Financial analysis & decision making
  • Budget, forecast & business plan
  • Financial analysis ratios & indicators
  • Balanced Scorecard workshop & Altman Z score
  • Pricing methods workshop
🆕

Just Launched

New Courses

Fresh additions to our catalogue — built around the skills most in demand right now.

NEW

Microsoft Excel Training

After this training, you will learn:

  • Master Microsoft Excel from Beginner to Advanced
  • Most common Excel functions used in the office
  • Automate day-to-day tasks through Macros & VBA
  • Maintain large data sets in lists or tables
  • Create dynamic reports with PivotTables
  • Unlock IF, VLOOKUP, INDEX, MATCH & more
NEW

Effective Meeting Strategies

After this training, you will learn:

  • How to run meetings effectively
  • How to take helpful meeting minutes
  • What to do before, during & after each meeting
  • Best days & times to schedule meetings
  • How to schedule across time zones
  • Includes free meeting minutes & agenda templates
NEW

Time Management

After this training, you will learn:

  • How you manage your time today
  • Seize the time thieves & identify wasting factors
  • Five major time-wasting factors & how to tackle them
  • Calculate your time cost & productivity concept
  • Set deadlines for all objectives
  • Effective delegation & saying “No” strategically
  • Using time organisers & technology
NEW

Agile Training

After this training, you will learn:

  • Get into the Agile mindset for organisational growth
  • Strong focus on delivering customer value
  • Master Scrum, Kanban & Scrumban frameworks
  • Interactive lessons from best experts in the field
  • Assist your organisation’s transformation to Agile

Can’t Find What You’re Looking For?

We also deliver fully customised in-house programmes tailored to your team’s specific goals and challenges.

Request a Custom Programme Speak With an Advisor